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Sr. Content Marketing Specialist

Location Option: Toronto/Burlington

About Us:

In the last 5 years, Prodigy has gone from 3,000 to over 25,000,000 students across North America (including 80% of all Ontario students) and is currently the fastest growing educational startup in North America. By joining our team, you will have the opportunity to help an entire generation of students to LOVE learning math while working alongside some of the brightest and most passionate people in education and gaming.

Job Description:

As a content marketing specialist on Prodigy’s quickly-growing marketing team, you’re the company’s voice. Creating materials to generate and convert traffic, your content will also help smoothly onboard and activate millions of teachers and parents around the globe.

In your first year, you will:

  • Craft posts for the Prodigy Blog to attract new and returning visitors, generating registrations and logins
  • Develop engaging and effective onboarding content -- such as emails, use cases and success stories -- to encourage teachers to frequently use Prodigy
  • Improve existing content on a regular basis using insight from a range of reporting tools
  • Work closely with other marketing team members to optimize content distribution
  • Contribute great ideas pertaining to content and other marketing areas, seeing them through to implementation

You need:

  • Knowledge of content marketing trends and tactics, including those related to on- and off-page optimization
  • An ability to analyze marketing metrics using tools such as Google Analytics
  • An editorial mindset that seeks to understand what audiences need and enjoy
  • Strong writing and editing skills, allowing you to concisely communicate complex concepts
  • Genuine passion for continuous learning and professional development

You’ll have an edge with:

  • A degree in journalism, communication, creative writing or a similar discipline
  • Experience split-testing, iterating and measuring marketing campaigns
  • Experience in a rapid-growth start-up environment
  • Subscriptions to leading marketing newsletters

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Game will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

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