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Sr. Email Marketing Specialist

As the email marketing specialist on Prodigy’s quickly-growing marketing team, your content will help smoothly onboard, engage and retain millions of teachers and parents around the globe.

In your first year, you will:

  • Build and manage trigger email campaigns throughout the customer lifecycle to maximise engagement
  • Work cross-functionally with product squads to develop campaigns that create strong user retention loops
  • Create customer segments based on behaviors like past email engagement and website interactions
  • Measure results and optimize campaigns through a/b testing in order to improve open rate, deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns
  • Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email

You need:

  • An excellent understanding of email marketing concepts and metrics such as sender score, deliverability, and sender reputation
  • Proficiency in email marketing and marketing automation technology
  • Strong writing and editing skills, allowing you to concisely communicate complex concepts
  • Genuine passion for continuous learning and professional development

You’ll have an edge with:

  • A degree in journalism, communication, creative writing or a similar discipline
  • Experience building responsive HTML templates  
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Experience in a rapid-growth start-up environment
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